Alandar logo with the slogan below that says: New paths in public policies

We use creativity,
purpose and
connections
to impact
public policy

Alandar is a consulting boutique firm led by women with over 15 years of experience working with public policy in governments, corporations, and social institutions, dedicated to changing perceptions and shaping public conversations. We support organizations from the most diverse sectors in their regulatory and reputational agendas, combining government relations with strategic communications and public affairs.

Alandar uniquely shapes public policy by putting purpose in the center of regulatory and reputational discussions, using a creative and multistakeholder approach to connect different interest groups and create societal value at large.

Why alandar?

We build the strategy path with our clients in a highly personalized way. There is no pre-established path, it is rather paved together and in the walk itself - al andar, in Spanish.

Caminante son tus huellas
el camino y nada más
Caminante, no hay camino
se hace camino al andar

Caminhante, são tuas pegadas
o caminho e nada mais;
Caminhante, não há caminho,
se faz caminho ao andar


Antonio Machado (1875-1939)

Services

A unique mix of expertises and experiences that combines government relations with strategic communication and advocacy.

We customize our package of services according to the needs and goals of each client. From scenario and risk assessment, to designing objectives, strategy and implementation, to finally measuring results.

Public policy strategizing

  • Support the design of a public policy agenda for the business or organization, with strategic planning and an action plan;
  • Creation, execution and measurement of results of public policy programs and campaigns to build a positive agenda or to generate regulatory impact (always-on or occasional);
  • Mapping of traditional and non-traditional stakeholders (opinion makers, among others), with the design of lines of engagement and monitoring of positions;
  • Advice for the preparation, review and analysis of regulatory frameworks and regulatory impact assessments.

Integration of DEI objectives
and ESG to public policy objectives

  • Advice on how to combine a public policy agenda and purpose, creating strategic connections in diversity, equity, inclusion, sustainability, social impact and governance. This includes supporting our clients in designing the strategy, but can also include executing as well as measuring the results of programs and campaigns focused on these areas;
  • Advice on how to communicate proactively these agendas. This may include supporting the communications team on building the best strategy to attract the interest of the top news outlets;
  • Design of strategy with non-profit organizations to build an impactful agenda with the private sector.

Crisis management and prevention

  • Risk assessment and recommendations for the launch of new products or services and business announcements that may come with any sensitivity with possible mitigation strategies and communication plans;
  • Preparing executives for public hearings, Congressional investigations and other highly sensitive engagements;
  • Support the communications team in dealing with press requests related to regulatory, sensitive and reputational issues;
  • Support the policy team in its strategy of engagement and stakeholder communication while dealing with a crisis and/or for preventing one.

Strategic positioning of themes and voices

  • Support the construction of narratives and key messages related to D&I, ESG, regulatory or reputational issues;
  • Support the strategy of building media relevance for the company and its executives on those topics;
  • Develop a positive and proactive strategic agenda with media specialized in D&I, ESG, regulatory or reputational topics;
  • Mapping opportunities for executives to participate in strategic events and panels.

Advice and representation in public policy

  • Representation and engagement at the Executive, Legislative and Judiciary levels (limited to public policy agenda);
  • Educating legislators on public policy issues of the client's interest;
  • Advice and monitoring of legislative processes, public consultations and public hearings, including regular dispatch with new legislation of interest to the client;
  • Mapping and analysis of regulatory risks;
  • Monitoring and alerting press coverage related to public policy issues that are a priority for the client;
  • Preparation of executives for meetings with government authorities, pressinterviews and event participation.

Meet the team

Natália Paiva

Founding partner

Have more than 15 years of experience in public policy and communication, with leadership positions at Meta, McKinsey & Company and Transparência Brasil, in addition to passages at Folha de S.Paulo and the newspaper O Povo. Before founding Alandar, he created Instagram's Public Policy strategy for Latin America and led it for almost 5 years. She holds an MBA from IE Business School in Madrid and a Master's in Communication from PUC-SP.

Founding partner Natália Paiva

Daniele Kleiner

Founding partner

Have more than a decade of public policy experience, holding leadership roles on the public policy teams at Twitter and Meta (Facebook) for the Latin America region. Before joining the technology industry, she was a legal advisor to the Presidency of the Republic and a tax attorney at Pinheiro Neto. Graduated in Law from the University of São Paulo with a Master’s in Law from the University of Brasília and L.L.M dedicated to the area of ​​Law and Technology from Harvard Law School.

Founding partner Daniele Kleiner

Renata Torres

Communication consultant

Renata Torres is a Communication consultant for Alandar. She served as Communications Manager for Meta in Latin America, and before that she worked for major communication agencies in Brazil serving clients from different sectors such as Citibank, AES Eletropaulo (Enel), Audi and Uber. Graduated in Public Relations from Cásper Líbero, with an MBA in Administration from Fundação Getúlio Vargas, the professional with more than 10 years of career has a diverse, broad knowledge and is specialized in crisis management.

Consultora de comunicação Renata Torres

Luíza Malheiro

Public Policy Consultant

Luíza Malheiro works as a Public Policy Consultant at Alandar. She holds a bachelor's degree in Law from the University of Brasília (UnB), and she has worked for years as an in-house lawyer in the Regulatory field of one of Brazil's major airport concessionaires, focusing on Administrative and Regulatory Law. She specialized in Digital Law, Innovation Management, and Intellectual Property, working on privacy governance, data protection, and regulatory compliance projects in technology sectors. She was selected as a youth ambassador by the Internet Society to participate in the UN Internet Governance Forum (IGF) in 2021. She dedicates herself towards public policy and internet governance issues, with experience in the technology industry and regulation of digital platforms.

Public Policy Consultant Luíza Malheiro

Paula Chueke Rabacov

Head of Public Policies

Paula has 10 years of experience working at the intersection of Law, government relations and public policy in the technology area. She has worked at the Access Partnership, where he collaborated with companies, multilateral organizations and governments on public policy strategies and the regulation of new technologies. Paula holds a Master's degree in Public Law from the University of Paris II Pantheón-Assas and an LL.M from University College London (UCL).

Head de Políticas Públicas Paula Chueke Rabacov

Christian Miguel da Silva

Head of Public Affairs Marketing & Policy Programs

Christian is a journalist and has over 12 years of experience in the press, marketing agency and public affairs consultancy. He was Meta's Advocacy Manager for Latin America, where he was responsible for economic impact initiatives. He has worked with companies such as Visa, Kimberly-Clark and 99 and organizations such as Fundação Lemann and WWF. He also worked as a reporter and editor at Núcleo EXAME and as a trainee at the Abril Journalism Course, Grupo Abril's editorial training program.

Christian Miguel da Silva

Amanda Raposo

Public Policy Consultant

Graduated in International Relations from the University of Brasília (UNB), she began her career in the federal government and in the representation of Taiwan in Brazil with a focus on international negotiations and public policies in foreign trade. Since 2018, he has dedicated himself exclusively to consultancy work in institutional and government relations. He has worked at Patri Políticas Públicas & Public Affairs as an analyst in the areas of Competitiveness and Economy and Taxes, serving clients in the financial, retail and technology sectors.

Consultora de Políticas Públicas Amanda Raposo

Kathia Gomes

Communication Consultant

Journalist with a degree in Social Communication from the Federal University of Espírito Santo (UFES), has 20 years of experience in reporting and press relations. He has worked for agencies such as Wunderman Thompson, Mutato, Ricardo Viveiros and Ideal H+K Strategies, having served clients such as Meta, Editora Abril, Fiesp and Ministry of Culture. He was a trainee at the Abril Journalism Course and a member of the internal communications team at Editora Abril. He was a reporter for Agora S. Paulo and collaborated with titles such as Folha de S. Paulo, Você S/A, Claudia, Exame and Scientific American Brasil.

Consultora de Comunicação Kathia Gomes

Eduarda Febrone Carneiro

Intern

Law student at the Pontifical Catholic University of Rio de Janeiro, she was president of the Public Policy League at PUC-Rio and works as a research fellow at the Law Department's Tutorial Education Program (PET-Jur/PUC-Rio). Before Alandar, he had professional experience in Regulatory Law of new technologies, Privacy and Data Protection. In the academic field, he studies topics such as polyamory, racial relations and intersections between Law, Psychoanalysis and Social Psychology.

Estagiária Eduarda Febrone Carneiro